MAKE SENSE and Kernel: expansion of Ukrainian creativity in the Netherlands.

Strategic marketing agency MAKE SENSE, in partnership with Kernel, the world leader in sunflower oil production, has launched communication for the Bestolie-Kernel brand in the Netherlands. This project is part of Kernel’s international expansion and aims to expand the company’s value proposition for European B2B partners and develop brands in the B2C segment.

To launch the communication in the Netherlands, the agency researched local culinary habits, analyzed consumer expectations from products and cultural characteristics of the region to build a communication that resonates with the local audience. The overall communication platform was designed to be easily scalable to other European markets.

MAKE SENSE was developed:

• A creative platform based on the philosophy of living on the sunny side and creating an emotional connection with European consumers.
• Communication that tells the story of the product: from sunny fields to joyful culinary moments.
• A digital campaign that includes videos, banners, landing pages and other creatives for social media.

Kyrylo Tereshchenko, owner of MAKE SENSE: “Our task is to support Ukrainian leaders who are expanding their global expansion and doing so by creating new value solutions.”

Olga Tverdokhlib, Head of Marketing at Kernel: “The launch of Bestolie-Kernel demonstrates how Ukrainian companies can go beyond the usual export of a product. We offer our B2B partners comprehensive solutions: from supplying quality products to supporting the brand and promoting it in export markets.”