"Quality medicines for the whole world": MAKE SENSE created a campaign about Farmak's global expansion
MAKE SENSE, a strategic marketing agency, has developed a creative campaign “Quality Medicines for the Whole World” that reveals the international success of the Farmak pharmaceutical company.
Paradoxically, many people in Ukraine still trust foreign-made medicines more. While the Ukrainian manufacturer Farmak is not just a permanent leader in the domestic market, but also an active exporter to 60 countries. And among them are developed countries with high healthcare standards, such as the UK, Italy, Denmark, Israel, Singapore and others.
The new advertising campaign aims to show Ukrainians that Farmak medicines are a symbol of quality that is trusted far beyond the borders of our country. The main idea of the campaign is based on the answers of patients from different parts of the world to the question of what the phrase “Quality Medicines” means to them. They want safe, effective and modern medicines – and that’s exactly what Farmak’s medicines are, which meet the highest European quality standards.
MAKE SENSE created the creative idea of the campaign, videos (long version – 30 seconds and short versions – 15 and 6 seconds), radio spots, and civic videos. The videos were created in collaboration with The Martini Shot production and directed by Nikolay Kaparnik. The campaign was launched on October 18 on TV, radio and digital.
Kyrylo Tereshchenko, owner of MAKE SENSE: “We are very proud when Ukrainian national producers confidently conquer the world. The quality of the medicines produced by Farmak is recognized in 60 countries, and our mission is to bring this to Ukrainians.”
Yevheniia Piddubna, Corporate Communications Director at Farmak: “Farmak’s medicines have been in demand on the global market for many years. And we want Ukrainian consumers to learn about this success and become more trusting of the quality of the national manufacturer. The current advertising campaign reflects our corporate strategy aimed at increasing the presence of Farmak products in foreign markets.”
