MAKE SENSE created a launch campaign for the new Graff tea brand

Strategic marketing agency MAKE SENSE has developed a campaign that brought to life the branded characters from GRAFF tea packaging and conveyed the change in mood that occurs with the first sip of tea.

The idea of the communication is to show what unusual emotions tea can give to ordinary people. After all, the brand mission of GRAFF tea is to take you to a world of style and taste that takes you out of everyday life.

The campaign slogan “Your Style – Your Taste” emphasizes that each of us has our own style and taste. And the flavors of GRAFF tea can not only change a person’s mood, but also emphasize their individuality.

MAKE SENSE created a creative idea for the campaign, videos (long version – 30 seconds and short versions – 10 and 6 seconds), a radio spot, a jingle, visuals and banners. The video became a reality thanks to the collaboration with MOONSHINERS production and talented director Dasha Shi.

Kyrylo Tereshchenko, owner of MAKE SENSE: “We are inspired by businesses that launch ambitious innovative projects in highly competitive markets during the war, amidst a constant crisis and declining purchasing power. In this case, Biosphere Corporation launched a new tea brand, GRAFF, with the ambitious goal of becoming a prominent player in the tea market. Such cases show how a true leader should act, and it motivates us to keep going!”

Iryna Broslavtseva, General Manager of SupSoul, the Food division of Biosphere Corporation: “For us, the launch of a new brand is a personal vision of the owner Andriy Zdesenko, who has invested his soul, time, investments, and great faith in the Ukrainian future in this project. We are convinced that our market needs such solutions because they will meet the needs of our consumers.”