MAKE SENSE and Study Less launch Ukraine's first streaming platform for learning English - Study Plays

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Strategic marketing agency MAKE SENSE together with the English language school Study Less present a breakthrough in the field of English language learning – the streaming platform Study Plays

This educational platform is unique in that it allows you to combine English learning with self-development in an innovative format. Inspired by streaming giants like Netflix, Study Plays offers a variety of mini-courses in the style of documentary series, making the learning process fun and effective.

Study Plays is based on the principle of microlearning, a modern educational approach that involves learning in small, easy-to-digest portions, the so-called “one-bite learning” format. Study Plays combines this effective approach with the ability to simultaneously learn English and develop in the desired field of study – business, finance, career development, and many others.

At launch, the platform offers three exclusive courses from celebrity experts:

Dream job: how to monetize your talent – an author’s course from Dmytro Borisov, one of the most successful restaurant entrepreneurs in Ukraine (watch the trailer).
Money upgrade: how to manage your finances to have enough for everything – a super-practical course from Nazar Rybinsky, founder of Brave Capital, a personal finance studio (watch the trailer).
Sound like a native is a unique course by American linguist Alison Rochford, who, having her own experience of learning Ukrainian, reveals the secrets of successful communication in a foreign environment (watch the trailer).

Each course is a concentrated set of benefits for fast progress. The student gets access to content with three levels of English to choose from, language simulators and a conversation club to help them learn the material in practice. In addition, you get a checklist of key vocabulary, tools from a celebrity expert for in-depth study of the topic, as well as Study Less branded bonuses: rewards that open access to additional school programs and a certificate of completion.

The MAKE SENSE team created the idea and model of the project, the communication strategy, branding, and provided production of the mini-courses.

Kyrylo Tereshchenko, owner of MAKE SENSE: “This project is the result of courage, perseverance, and a year of work by the client and agency teams to build something outstanding! Study Plays paves the way for a new era of education where language learning and self-development go hand in hand. With this innovative platform, Study Less reaffirms its mission to open up endless opportunities for personal development.”

Alexey and Natalia Duchenko are the founders of Study Less: “We have always strived to be more than just an English language school. Our goal is to become a Ukrainian educational company that successfully operates on all continents, setting new trends and standards in education. The launch of the Study Plays platform is our first step towards creating a world-class Ukrainian project.”

Future courses will cover a variety of relevant topics, from language skills development to career development, all in a microlearning format. In addition, the platform will offer a subscription model that will allow users to have ongoing access to numerous resources.