Creation and placement of a national advertising campaign


MAKE SENSE has created a large-scale advertising campaign for Dobrodiya. The focus is on people who have learned that Dobrodiya preserves all the benefits of grain and have “oatmealed” themselves.

The main goal of the campaign is to increase the level of brand awareness and loyalty of our consumers, as well as to confirm that thanks to modern technologies, Dobrodiya products retain the maximum amount of micro- (74%), macro-nutrients (99%) and vitamins (83%).

We live in a dynamic world where energy and resources are the most valuable currency. “Super Hercules” from Dobrodiya is like a healthy energy bar that fills you up and charges you for daily victories. Our “oatmealed” people are actually a much wider audience. Namely, all those who have realized the power of grain and its benefits and now have completely lost the motivation to eat anything else.

The campaign was aired on national TV channels: 1+1, STB, Novy, ICTV, M1, M2, UA: Pershyi and others. In addition to TV, the videos were posted on YouTube and social media.

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