MAKE SENSE Developed the Strategy for GREEBZ
The company’s mission is to unlock the power of mushrooms for millions of Ukrainians.
The functional mushroom market in Ukraine is still at an early stage of development, yet the demand for natural solutions for recovery, sleep, and stress reduction is already growing rapidly. The global market, valued at more than $40 billion, demonstrates the strong potential of functional mushrooms such as cordyceps, chaga, lion’s mane, and reishi.
Their benefits for immunity, sleep quality, energy levels, focus, endurance, and cognitive performance have already been scientifically studied and continue to gain attention as part of modern healthy lifestyles.
MAKE SENSE, a strategic marketing agency, developed a comprehensive business growth strategy for GREEBZ.
Brand Strategy
The agency created the brand platform from the ground up — from the name that defines the brand’s personality and tone of voice to its values, positioning, vision, mission, and strategic objectives.
Positioning:
We are more than a mushroom producer — we create the next generation of healthy products.
Mission:
To unlock the power of mushrooms for millions of Ukrainians.
Vision:
To build a billion-dollar functional mushroom market and become its key growth driver.
The key messaging platform focuses on the benefits that matter most to consumers:
- Better sleep
- Stress relief
- Memory support
- Energy
- Calmness
- Focus
Market Development Strategy
MAKE SENSE developed a growth strategy covering product development, collaborations, value proposition, shared innovations, and partnership models with leading companies in food, beverages, snacks, dietary supplements, and cosmetics.
Communication Strategy
The agency created a detailed marketing plan featuring the most effective communication tools and developed the concept of GREEBZ INNOVATION LAB — a laboratory for healthy solutions based on functional mushrooms.
Kyrylo Tereshchenko, Founder of MAKE SENSE:
“We are inspired by projects that can create meaningful value for millions of people. That is why we immediately approached GREEBZ as a large-scale ecosystem capable of improving the health of an entire country. The entire strategy was built around ambitious ideas, major market players, and significant business goals.”
Maksym Romov, Co-owner of GREEBZ and the Didus Mukhomor brand:
“I have always dreamed of unlocking the potential of mushrooms for millions of Ukrainians and making them part of everyday healthy routines. Together with our partners, we aim to build a billion-dollar mushroom market and become one of its key drivers. Our ambition is to set new trends, establish higher quality standards in the Ukrainian market, and become an important part of the country’s economy.”
